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Humour plays a role in courtship, so how does Facebook amplify that effect? The study found "males’ humor production and females’ responsive laughter were both associated with females’ dating interest. Both partners’ dating interest was associated with simultaneous laughter." The study also found men who posted funny Facebook posts also chatted more with females who were more interested in dating. However, producing funny posts was not associated with intelligence or test scores.

Method: Three studies were conducted using self-reporting, an online study, and observation (opposite genders interacted for 10–12 min). However, two of the hypotheses were only supported in the last study. The authors provide alternative theories for this case.

Discussion/Conclusion "Accounting for gender (i.e., masculinity/femininity) or gender ideology (e.g., ambivalent sexism) within individuals might better account for this particular sex difference during courtship. In as much that some females prefer more masculine males and some males prefer more feminine females, they may display and reinforce humor behaviors (i.e., production by males; laughter by females) to fit those gender roles. Perhaps flirting by joking around by males is particularly attractive to traditional females, and females serving as a responsive audience are most attractive to traditional males."

Source: Jeffrey A. Hall
Sexual Selection and Humor in Courtship: A Case for Warmth and Extroversion
Evol Psychol September 2015 13: 1474704915598918, first published on August 18, 2015 doi:10.1177/1474704915598918
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